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Media Advantages
Provides privacy, the direct marketer's offer and strategy are not visible to competitors.
The seller can build a continuous customer relationship, tailoring a steady stream of offers to a regular customer’s specific
needs and interests.
You can direct your advertising to a specific market. This allows you to segment the Market geographically, by gender, life
styles, education, income, occupation, religion, social class, etc.
High audience selectivity.
The message can be personalized and customized.
The marketer can be select consumers with specific characteristics.
Direct marketing materials receive higher readership and response because do you impact a specific market with specifics
characteristics.
A calendar of specific dates does not exist, which allows you to do mailing at the moment at which you need it.
To make the mailing through Mass Media represents a saving since you can enjoy to the discounts of our permit number.
You can fit the amount of your mailing according to the amount budgeted.
Increase customer traffic and spending.
Eliminate or reduce promotional waste.
Higher return of investment in comparison with traditional means (newspapers).
No another media in Puerto Rico offers you this penetration.
Your advertising material does not suffer any damage because its delivered in a sealed poly bag.
You can segment the market by area, town or zip code.
Mail distribution is 100% guaranteed by the United States Post Office.
The mailing program has a weight limit, this is why should you wish exposure in a specific distribution you must reserve
space in advance.
You have the opportunity to distribute flyers, product samples, post cards, shoppers, others.
Costs will vary according to the amount, volume, weight and size
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